中国消费者购买奢侈品的动机与行为

I would like to buy the luxury goods with obvious logo. 更愿意购买品牌标志(logo)明显的奢侈品。

Luxury can bring out the symbol of identity or status. 奢侈品是显示身份地位的象征。

I prefer to purchases high brand awareness and acceptance of luxury goods 我更愿意购买品牌知名度和认可度高的奢侈品。

I am willing to show my own luxury product to others. 我喜欢向别人展示自己拥有的奢侈品。

I may feel upset if I don’t have the same luxury goods as my friends. . 如果别人有的奢侈品我没有，我会感到很失落。

I prefer to choose the brand positioning and idea are which fit my personality. 品牌的定位,概念符合个人的个性。

I would like to follow the international fashion trends to buy luxury goods. 我购买奢侈品是为了紧跟国际时尚流行趋势。

Buying luxury goods can make me better to integrate into my social circle. 购买奢侈品能够使我更好的融入我的社交圈。

Enjoy the high quality service when you are buying the luxury goods. 享受购买奢侈品时的优质服务。

Peer’s luxury purchasing behavior influence my psychological need. 身边的朋友购买奢侈品的行为会对我有很大的影响。

The purpose of buying luxury goods for maintenance and appreciation of values 我购买奢侈品是为了增值保值。

Luxury goods can contribute greatly to my happiness and contentment. 奢侈品能够给我带来快乐和满足感。

Do you agree with the statement of “luxury product”? 您同意“奢侈品会赢得别人的尊敬”这一说法吗？