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From EU Business School Munich - Weiling Peng

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Questionnair on Behaviours of Chinese SMEs in Business Trip to Germany


Dear Sir/Madam

Greetings to you from Germany!


It was my honer to assist your business trips in Germany. I believe ,through the face to face connection with your customers,your trip was fruitful and potentially enlarge your cooperative opportunities with your German partners.


In 2013,Germany welcomed 8,7 million Chinese travellers, out of that 36%( 33 000 travellers) came for business. 60 000arrivals were exhibition visitors and ,in addition,8000 Chinese companies attended Fairs in Germany. In this figurers,there are your historical trace as well.


No matter in which way you came to Germany, according our short contact during work, I learned your trip preparation to Germany was rather time consuming and complex. The complexities started from having your initial decision to go to Germany till searching tour organisers and finding accommodations,transportation,sightseeing and local translators ect. And these works might become in vein if your VISA are not finally successfully issued.However I know to arrange it could be painful and frustrated. Just because of that, I am proud of your respectful braveness-You made it!


Hereby , as your country-fellow studying in Germany, I would like to put my attentions on market pioneers like you. With the hope to offer hypothetical solution solving existed problems that most of you experienced.To realise that,I would like to get an overall view of your travel experience to Germany and try to analyse where are the challenges and difficulties created. For your Feedback or wishes on improving next trips to Germany ,I would also be more than happy to listen.


For your participation on this survey, I promise the bellow three things:

1. This Questionnaire Survey are made via 51diaocha.com, all Data are closed and not publicly published.so your personal identifiable information will be kept strictly confidential.

2. You will get the follow-up analysis reported in this survey for free.

3. To thank you for participation on this Survey, I will personally send you chocolate from Germany to your address. (Please leave your delivery address, telephone and contact name at the end of the Survey)


Sincerely I invite you to join this questionnaire survey!

Thank you very much in advance for you time and wish you booming business!


Yours faithfully

Weiling Peng

EU Munich-E-Business MBA

In Germany

第1页

1. What's your position in the company? [多选题] *    

2. Your genda [单选题] *    

3.

What is the line of business?

[多选题] *    

4. What was your company's total turnover last year? [单选题] *    
5. Your age? [单选题] *    
6. Your highest academic degree? [单选题] *    

7. Do you speak any bellow foreign Language ? [多选题] *    

8. How many times have you been to Germany before? [单选题] *    

9. What were your main purpose visiting Germany? [多选题] *    

10.

Usually,how many days did you stay in Germany ?

[多选题] *    

11. What type of tour did you choose traveling to Germany?
[单选题] *    

12. Which the bellow things  have you done through travel agencies?  [多选题] *    

13.

How useful are the bellow channels helped you to get german market insights and exhibition information? 

(10 points are very useful -0 point is useless )

[矩阵多选题] *    

 

1 useless

2

3

4

5

6

7

8

9

10very usefull

Search Engine(baidu,google)/Trade BBS/Websites

B2B websites(E.g.Alibaba)

Invitation from fair organizers or industrial associations

Invitation from my industrial peers

Travel Agencies

Chinese students in Germany

Consulting firms

Magazines/News Paper/Brochures

CCPIT/CCOIC

German IHK

14.

How early do you start to prepare your journey in advance? 

 

[多选题] *    

15. Who arranges your entire business trip to Germany? [多选题] *    

16. What is your main transportation means in germany?  [多选题] *    

17. Do you wear business suits when meeting your Germany clients? [单选题] *    
18. In your last trip(s), did you hire a local translator? [单选题] *    
19.

Your translator background is ?

[单选题] *    
20. If you need translator,would you prefer a translator to be German or Chinese?  [单选题] *    

21.

Would you arrange extra days to visit around Germany after your business activities ?

 

[多选题] *    

22. If yes, how long would you stay? [单选题] *    

23.

Which bellow service is the most valuable for you while your trip to Germany?


 

[多选题] *    

24.

Where is your the biggest captial spend in the last trip to Germany?


[单选题] *    
25.

Would you travel to Germany again

[单选题] *    
26. If you travel again to Germany, would you hire local translator ? [单选题] *    

27.

How you evaluate the bellow experience according your overall travel impression in Germany?   From very good 10 points to less good

[矩阵单选题] *    

 

1 很糟糕

2

3

4

5

6

7

8

9

10很好

Public order and security

Shopping experience

German football team

Red-Light district

Air

Landscape

City architecture

German folk's friendness

food and drink

28. What's your most happiest experience in Germany? [单选题] *    

29.

Accorading your personal experience, how would you weight the bellow activities from easy to difficult?   
(10 Points are very easy and 0 are very difficult )

[矩阵单选题] *    

 

1 very difficult

2

3

4

5

6

7

8

9

10very easy

Professtional Exthibition/Fairs for my industry

Government Subsidiary Policy for Visa Processes

Local Sino-German Translators

Hotels Availability and prise

How to ship Exthibtors

Important travel spots in Germany

German travel guide

Shopping places

Emergency response & solutions

Check liegencey of my products in Germany

german Red-light district

German in bound transportation

30.

If you visit Germany next time, which are the bellow thing you wanna do?

[多选题] *    

31.

Do you think it would be more helpfull , if you contact a translator from Germany before other travel arrangments organised?

[单选题] *    

32. Others that you hope to get help from ? or please share with us other challenges  you experience . [填空题] *    

33.

Your delivery address,mobile Nr. name(You may also send me the info. via Wechat)

[填空题] *    

51调查网 谢谢您的参与

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